We are proud to be part of a community that stands behind its values and celebrates more than just snowfall. The Aspen Way
, Aspen Snowmass’ 2017-2018 winter campaign, inspires us to get out there and be our best selves while embracing the things that bring us together.
In a time when our country is polarized by politics, Aspen Snowmass has chosen to champion four tenets that comprise The Aspen Way: Love, Unity, Commit and Respect. To get the word out it created four beautiful and uplifting videos that each honor one of the four values at the core of its ethos. (Click each value below to watch the short video.)
- Reminds us not to take the things that pull at our heartstrings for granted, no matter what form they take.
- Motivates us to look beyond ethnicity, religion, race and gender identity. In doing so, we realize that we are all better off together.
- Challenges us to appreciate wilderness and be good stewards of the landscapes that give us so much.
- Inspires us to step outside of our comfort zones in order to do the difficult things that will ultimately end up being worth it.
The Aspen Way was conceived to further the conversation sparked by Aspen Snowmass CEO Mike Kaplan’s op-ed We’re Still Here
. If you haven’t had an opportunity to read it, we highly recommend you do. It will give you a better idea of what Aspen Snowmass and its employees stand for.
Experience The Aspen Way firsthand by booking an Aspen Snowmass ski vacation.
To learn more about The Aspen Way, please visit the Aspen Snowmass website
and don’t forget to tag those beautiful photos from your trip with #TheAspenWay.